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FitOn HealthJune 064 min read

The Power of Companion Products for Weight Loss Drugs

The struggle against obesity is a challenging journey for many. Anti-obesity medications like GLP-1s have offered new hope to individuals battling with weight loss. However, a recent study from Blue Cross Blue Shield, highlights that many Americans stop using weight-loss drugs before experiencing significant benefits.

The Blue Cross Blue Shield Association (BCBSA), utilizing data from Blue Health Intelligence® (BHI) and covering nearly 170,000 commercial health plan members, revealed:

  • 58% of patients discontinue weight-loss medications before achieving clinically meaningful benefits
  • 30% of patients stop using these medications within the first month

According to their report, in the U.S., 7 out of 10 of adults and 3 out of 10 children are overweight or obese. Providing these medications to all obese Americans at their current prices could potentially exceed $1 trillion annually.

Companion products, designed to support and enhance the effectiveness of these medications, can play a crucial role in ensuring sustained weight loss and overall health improvement.

The role  of  weight loss companion products

GLP-1 medications, while effective, can present challenges such as side effects and the need for lifestyle changes to maintain weight loss. Companion products address these issues by providing comprehensive support that includes fitness, nutrition, and behavioral health. These products help users get the guidance and support they need to make the most of their weight-loss medications.

Why many Americans discontinue weight-loss drugs

The BCBS study highlights a concerning trend: a significant portion of patients stop using weight-loss drugs prematurely, often due to a lack of immediate results, side effects, or insufficient support. This discontinuation not only diminishes the potential benefits of the medication but also leads to frustration and a sense of failure among users.

6 Benefits of a companion product for weight loss drugs

Companion products for weight loss offer a multifaceted approach to achieving and maintaining a healthy weight. By integrating these tools into benefits, you can empower members to achieve sustainable weight loss and enhance overall wellness, ultimately leading to better health outcomes and reduced healthcare costs. Here are six benefits of incorporating a companion product into your health and wellness benefit:

1. Better medication compliance

Companion products can improve adherence to weight-loss medications by offering personalized support and resources. For example, multi-week workout programs and virtual nutrition appointments help users integrate healthy habits into their daily routines.

2. Comprehensive nutritional guidance

Proper nutrition is critical for weight loss and overall health. Companion products can offer tailored dietary plans and access to dietitians, ensuring users receive expert advice and support in making healthier food choices.

3. Behavioral support

Behavioral health is a key component in managing weight loss. This can even include access to clinical psychologists who help users address mental and emotional barriers, foster long-term behavior change, and maintain motivation.

4. Holistic health approach

Companion products can provide a holistic approach to health by combining fitness, nutrition, and behavioral support. This comprehensive strategy addresses various aspects of a member’s lifestyle, leading to more sustainable and meaningful weight loss.

5. Improved weight loss outcomes

Studies have shown that integrating lifestyle interventions with medications like GLP-1s leads to better weight loss outcomes. Combining medication with behavior change and accountability can improve weight loss results more than medication alone.

6. Long-term sustainability

The goal of any weight loss program is to achieve lasting results. Companion products can assist users in developing healthy habits that they can maintain even after they stop taking medication. This reduces the risk of regaining weight and enhances overall health in the future.

Transform your weight-loss journey: The power of FitOn Health's Companion Product

  • Fitness programs: FitOn Health offers multi-week workout programs designed by world-class trainers. These programs help users incorporate regular exercise into their routines, which is crucial for overall health and weight management. By supporting physical activity, these programs complement the effects of weight-loss drugs and help maintain muscle mass during weight loss.
  • Nutritional guidance: Proper nutrition is essential for successful weight loss. FitOn Health provides expert nutritional guidance, including personalized dietary plans and virtual appointments with registered dietitians. This tailored approach ensures that users receive actionable advice and support, making it easier to adhere to healthy eating habits.
  • Behavioral health: Changing long-term habits is challenging, but FitOn Health’s behavioral health support can make a significant difference. With access to clinical psychologists, users receive the psychological support needed to develop and maintain healthy behaviors. This aspect of the program helps users overcome mental barriers and stay motivated throughout their weight loss journey.
  • Comprehensive and holistic approach: FitOn Health's companion product offers a complete solution, giving ongoing support to keep users motivated and engaged. By integrating fitness, nutrition, and behavioral health, it addresses the root causes of obesity and supports sustainable lifestyle changes.


Maximize weight loss success 

Incorporating a companion product into weight loss programs can significantly enhance the effectiveness of anti-obesity medications. The FitOn Health Weight Loss Companion program offers a comprehensive and holistic approach, addressing the physical, nutritional, and psychological aspects of weight loss. By providing continuous support and expert guidance, it helps users stay committed to their weight loss journey, ultimately leading to more meaningful and lasting results. 

Discover how our holistic approach can empower your population to maintain successful weight loss. Learn more about FitOn Health’s weight loss companion product, here.