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Ed BuckleyJanuary 152 min read

Flex Cards and Fitness Networks: The Game-Changer You’ve Been Waiting For

The future of fitness networks and flex cards is here, and will revolutionize senior fitness benefits for Medicare Advantage plans. FitOn Health’s CEO, Ed Buckley, shares.

Gone are the days of restrictive preferred networks and avoiding out-of-network options. FitOn Health is leading the charge in merging fitness networks and flex cards – a strategic play that will change the game for both Medicare Advantage (MA) providers and members. 

Last year, we heard time and time again from top health plans eager to know how fitness networks and flex cards will work together. It's a question on everyone's mind – the anticipation for the future of flex cards in fitness has always felt up in the air. For 2024, we’re seeing a few shifts, such as MA plans offering extra benefits, plus some premium reductions. Health plan providers are also actively exploring innovative approaches to drive more registration, retain enrollees, enhance customer satisfaction, and discover novel strategies for care management. With flex cards continuing to gain popularity, MA plan providers are looking for ways to expand their benefits offerings without the complexity. 

So, we listened. FitOn Health has merged fitness with our own flex card concept – providing a solution that stands unmatched in the market, setting new standards for flex cards and fitness networks. While there are still pros and cons to the concept of flex cards (they offer convenience, affordability, and occasionally pose challenges for certain members), by uniting fitness networks and flex cards, we’re able to extract the pros, while leveraging and hedging against each other to mitigate or nearly eliminate the downsides. 

Here’s what this means for you:

  • Choice - Provide members the freedom to shape their experience by deciding how they spend, and prioritizing what matters most to them.
  • Flexibility - Offer the widest range of options, ensuring that every choice is easily accessible and tailored to individual needs.
  • Variety - Enhance your overall member experience by seamlessly diversifying options to cater to different preferences.

Now, your members can access any gym or studio of their choice at the tap of a button with FitOn flex cards. This transformative shift goes beyond a mere transaction – it represents a leap into the future of wellness, one where health choices are both expansive and tailored to individual preferences. It’s simple, flexible, and will no doubt be a game-changer.

Get in touch with our team today to discover how FitOn flex cards for fitness can be a part of your future. 


Ed Buckley

Ed Buckley, III, Ph.D., is the CEO of FitOn Health, a population health platform offering the largest variety of digital content and fitness experiences for employees and members. Ed holds a Ph.D. in Digital Health Behavior, and a Master's of Public Health, from the University of Florida. He is Chairman of Scholar Education, on the board of FitOn, and is the co-founder and Vice-President of the Board of Governors for Balance180, a non-profit that encourages children with disabilities to be physically active.