10x Increase in
Active Employees
For nearly a decade, this grocery wholesaler and retailer has offered FitOn Health to its distributed workforce to encourage healthy habits and regular activity. Active users have grown nearly tenfold, registered members have more than tripled, and the eligible population has nearly doubled.
Client Overview
In 2017, this family-owned grocery wholesaler and retailer headquartered in the South partnered with FitOn Health (formerly known as Peerfit) to launch a workplace wellness program. Today the company employs tens of thousands of employees across southeastern United States. It runs full-service wholesale distribution and operates hundreds of full-service retail stores. Its workforce includes corporate staff, distribution center teams, drivers and store associates. Many of them are hourly, desk-less employees who work varied shifts in many locations.

CHALLENGE
SOLUTION
The company partnered with Peerfit (now FitOn Health) to give employees a wellness benefit built around choice, convenience and fun. It didn’t rely on a one-size-fits-all perk.
- Fitness that fits any schedule. Employees can book classes at local studios and gyms near home or work, from boot camp to yoga. They can also use a library of digital fitness classes from anywhere, whether that’s before an early morning store shift, after a delivery route or on a lunch break.
- Built for a distributed workforce. Corporate staff, distribution center teams, drivers and store associates in multiple states all get the same access. Nobody’s participation depends on living near one designated gym.
- Challenges and accountability. FitOn challenges provide the opportunity for employees to participate and set individual goals.
- A program that evolved with employees. As expectations shifted toward digital, the program grew from a studio-based model into a full digital and in-person experience.
RESULTS
Rate
IMPACT
Since launching the program, the company has seen engagement grow steadily year over year:
- Nearly 2x growth in eligible population
- More than 3x increase in registered members
- Nearly 10x growth in active users
- 36x increase in digital activity
- 23% increase in credit usage for in-person gym and studio access in 2026
WORKPLACE WELL-BEING FOR ALL
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